Change Version

BRANDING

Adaptable but Identifiable Product for Kandinsky.

To satisfy our goal of creating a brand that could adapt across many use cases, we took the base form of their new logo and used it as an artboard. As long as the structural outline of the mark stayed consistent their brand was allowed to flex and adapt to specific uses. And by introducing these illustrative elements to the logomark, Strictly found it’s voice.

Client

Shopper

Time

Apr 14, 2020

Key Findings

01. Basics

To satisfy our goal of creating a brand that could adapt across many use cases, we took the base form of their new logo and used it as an artboard. As long as the structural outline of the mark stayed consistent their brand was allowed to flex and adapt to specific uses.

02. Goals

To satisfy our goal of creating a brand that could adapt across many use cases, we took the base form of their new logo and used it as an artboard.

03. Problems

To satisfy our goal of creating a brand that could adapt across many use cases, we took the base form of their new logo and used it as an artboard. As long as the structural outline of the mark stayed consistent their brand was allowed to flex and adapt to specific uses.

04. Solutions

To satisfy our goal of creating a brand that could adapt across many use cases, we took the base form of their new logo and used it as an artboard. As long as the structural outline of the mark stayed consistent their brand was allowed to flex and adapt to specific uses.

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